7. January 2020

World Premiere of the Mercedes-Benz VISION AVTR

At CES 2020, Mercedes-Benz gave an outlook on the sustainable mobility of the future with the Mercedes-Benz VISION AVTR. The concept vehicle connects human, machine and nature in an unprecedented way.

It has been developed in the framework of a global partnership between Mercedes-Benz and the makers of one of the most successful and innovative movies of all times - AVATAR.

Thus, Academy Award winning director and creator of Avatar, James Cameron, joined Ola Källenius, Chairman of the Board of Management Daimler AG and Mercedes-Benz AG, on stage during his Keynote presentation to around 2,000 spectators at the Park Theater in Las Vegas.

The joint development of the spectacular VISION AVTR marks the starting point of a longer-term partnership between Mercedes-Benz and the makers of the AVATAR films.

Stay tuned!

For more information, please visit Daimler’s Media Site for the official press release.