21. September 2020

Mercedes-Benz to become the exclusive automotive partner of all global League of Legends events

The Stuttgart-based luxury brand is set to become the exclusive automotive partner of all global League of Legends Esports events of Riot Games. This was announced on 21 September by Bettina Fetzer, Vice President Marketing Mercedes-Benz AG, during the 2020 League of Legends World Championship Preview Event.

The partnership will focus on the League of Legends community and will feature Mercedes-Benz as the presenting sponsor of the Trophy Ceremony at global events – the pinnacle of sporting success for LoL pro teams.

The tenth edition of the 2020 LoL Esports World Championship, or 2020 Worlds for short, will take place in Shanghai from 25 September to 31 October. Mercedes-Benz begins the partnership with the motto "Icons of a new generation" and in doing so looks back on ten years of League of Legends Esports World Championship. The commitment to esports is made tangible to the community by a number of measures, for example a new broadcast segment or a dedicated esports spot.

For more information, please visit Daimler’s Media Site for the official press release.