Christopher - Ghost
Danish pop superstar “Christopher” who recently hit 1 billion streams has released his first new single since his album release of “Under the Surface” in 2019.
In the single called “Ghost” the artist describes the feeling of unreturned love. The accompanying music video was filmed in Singapore.
Christopher is currently on his first European tour.
LOCAVI implemented the project on behalf of the customer Mercedes-Benz in cooperation with Warner Music Germany.
Copyright Notice: © 2020 Macho Films / Warner Music
Marketing Objectives
- Eye-catching presentation of the brand within the music industry
- Urban setting as shooting location according to A-Class communication strategy
- Reaching a broad target group (w/ distinctive social media usage) on an emotional level
Brand and Product Integration
- Mercedes-Benz A 200 AMG line
PR and Marketing Activities
- Social media activation via artist and Mercedes-Benz social media channels (e.g. posting with exclusive set photos, branded Instagram stories and link to music video)
Locavi's Contributions
- Project and treatment analysis
- Selection of vehicle according to the music video’s look and feel
- Integration of vehicle based on negotiations with the film production
- Advising during contract negotiations
- Advising on implementation of accompanying communication activities