Gran Turismo® 6

Gran Turismo® 6 is the latest iteration of the legendary racing-game series by Japanese developer Polyphony Digital, headed by mastermind Kazunori Yamauchi. This time around, Mercedes-Benz is not only involved with an impressive line-up of more than 20 of its models from various years, but with something very special: the Mercedes-Benz AMG Vision Gran Turismo, a super sports car concept study, specifically created by Mercedes-Benz designers for Gran Turismo® 6.

LOCAVI supported Mercedes-Benz by coordinating the complex project between the various involved parties, making use of the extensive experience and know-how accumulated during the previous cooperation with Gran Turismo® 5.

Making-Of Trailer:

Copyright Notice: Gran Turismo® 6 ©2013 Sony Computer Entertainment Inc. Developed by Polyphony Digital Inc. “Polyphony Digital” logo, “Gran Turismo” and “GT” are registered trademarks of Sony Computer Entertainment Inc.

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions