Honig im Kopf
Honig im Kopf is a story about a special love, the love between the eleven-year-old Tilda (Emma Schweiger) and her grandfather Amandus (Dieter Hallervorden). He always was the humorous and beloved head of the family, but now he is becoming increasingly forgetful due to his Alzheimer’s disease and does not cope anymore with everyday life in the home of his son Niko (Til Schweiger). Niko realizes with a heavy heart that Amandus needs to be sent to a nursing home, but Tilda will not accept this. She quickly kidnaps her grandfather to undertake a chaotic and exciting journey, fulfilling his greatest wish: See Venice one more time!
Film release: Honig im Kopf was released on December 25, 2014 in German cinemas.
Copyright Notice: ©2014 barefoot films GmbH, SevenPictures Film GmbH, Warner Bros. Entertainment GmbH
Marketing Objectives
- Raising brand awareness with positive Mercedes-Benz vehicle placements, associated with the main characters
- Emotional addressing of a broad target group through association with a comedy-drama
Brand and Product Integration
- Mercedes-Benz G-Class
- Mercedes-Benz E-Class Coupé
- Mercedes-Benz E-Class Convertible
PR and Marketing Activities
- Sponsorship of the film premieres in Berlin and Hamburg incl. VIP shuttle service
- Featuring of the film on the German Mercedes-Benz website
Locavi's Contributions
- Project and script analysis
- Integration of vehicles based on negotiations with production
- Advising during contract negotiations
- Organization of vehicle logistics and placement monitoring (set visits)
- Coordination of premiere shuttle service (negotiations with distributor, vehicle logistics)
- Consultation on and support for associated communication measures
- Post-film release: measurement of placement effectiveness
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