Jurassic World

Steven Spielberg and the dinosaurs are back! 14 years after the third part of the Jurassic Park franchise, the long-awaited sequel Jurassic World hits theaters on June 12, 2015.

Bigger, badder, more spectacular — that’s not only true for the dinos, but also for the new product highlight by Mercedes-Benz, which celebrates its debut in the film: the GLE Coupé. The SUV/Coupé hybrid serves as official car of the Jurassic World operations manager (portrayed by Bryce Dallas Howard). This constitutes a sequel in its own right, drawing on the legendary appearance of the — at that time all-new — M-Class in the franchise’s second installment The Lost World: Jurassic Park from the year 1997.

The various appearances of Mercedes-Benz in one of the most exciting blockbusters of the year were accompanied by a full-blown, global marketing campaign, which LOCAVI helped to plan, coordinate and execute in collaboration with several specialized agencies.

Film release: Jurassic World was released on June 12, 2015 in US cinemas.

Copyright Notice: Daimler AG | Jurassic World © 2015 Universal Studios & Amblin Entertainment.  All Rights Reserved.

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