The Peanuts Movie

Mercedes-Benz Vans ran an international campaign for the Mercedes-Benz V-Class based onThe Peanuts Movie, the first 3D-animated feature film with the popular comic characters created by  Charles M. Schulz.

A key component was the V-Class TV commercial titled Join Snoopy’s biggest ride. The commercial shows how Snoopy, Charlie Brown and their friends explore the spacious van and then use it to go on a trip together. The campaign was coordinated and supervised by LOCAVI, with the agency Jung von Matt/Neckar responsible for the creation of the advertising materials based on assets from The Peanuts Movie.

Film release: The Peanuts Movie was released on November 6, 2015 in US cinemas.

Copyright Notice: © 2015 Twentieth Century Fox Film Corporation. All Rights Reserved. PEANUTS © Peanuts Worldwide LLC

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions