Vielmachglas

Marleen experiences her everyday life as a steep mountain – impossible to climb! Even her beloved big brother does not manage to get Marleen out of her permanent poor form. Only through a personal catastrophe the despicable young woman is so shaken up that she gets head over heels on an adventure that is quite a few numbers too big for her: In Hamburg harbor, a ship is waiting for her, with which she wants to travel to Antarctica. But how should she reach Hamburg with only eight euros in her pocket? This is the beginning of a magical, both emotional and funny journey. And she makes the surprising experience: the further she travels, the closer she gets to herself.

Branded Entertainment agency LOCAVI handled the integration of a MB 206 in the comedy and assisted client Mercedes-Benz with its sponsorship of the German premiere on 5^th March 2018 in Cologne. Watch the movie trailer (in German) here.

Film release: Vielmachglas was released on March 8, 2018 in German cinemas.

Copyright Notice: © 2017 Pantaleon Films GmbH, Traumfabrik Babelsberg GmbH, 26. Babelsberg Film GmbH, Erfttal Film & Fernsehproduktion GmbH & Co. KG, Mr. Brown Entertainment Filmproduction GmbH, Warner Bros. Entertainment GmbH.

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions

INFO

ClientMercedes-Benz

Period2017-2018

MediumFilm

RegionDeutschland

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Product Placement Agency

LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

Branded Entertainment Agency

As a branded entertainment agency we take product placement a step further, turning such opportunities into branded experiences. Whether in movies, TV shows, video games or music clips, we work to integrate your product as a natural part of the storyline, highlighting the experience with your product. Branded Entertainment allows identified target groups to come into contact with the selected product. The audience and user are drawn in by the story and will later take part in spreading the word about your product and brand message on their own accord.