A Good Day to Die Hard

Iconoclastic, take-no-prisoners cop John McClane, for the first time, finds himself on foreign soil after traveling to Moscow to help his wayward son Jack. With the Russian underworld in pursuit, and battling a countdown to war, the two McClanes discover their opposing methods make them unstoppable heroes.

Film release: A Good Day to Die Hard was released on February 14, 2013 in US cinemas.

Copyright Notice: A Good Day to Die Hard © 2013 Twentieth Century Fox Film Corporation. All Rights Reserved.

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions