12. January 2023

Avatar: The Way of Water – The return of the global theatrical mega-blockbuster

With a record-breaking $1.7 billion box office gross within the first four weeks since its release, Avatar: The Way of Water repeats the success of its predecessor and does not only manage to bring back huge crowds of movie fans of all ages to movie theatres worldwide, but also again delivers an emotional, true cinematic viewing experience in a previously unseen technical quality.

Mercedes-Benz joins this global blockbuster phenomenon with an accompanying co-promotion campaign. Its TVC and related marketing materials are based on the idea of “Earth is our Pandora” and have been heavily advertised on various channels and platforms since November last year.

The campaign features various Mercedes-EQ vehicles, inviting its audience to join the company’s journey to a fully electric future and reminding that every action counts.

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Product Placement Agency

LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

Branded Entertainment Agency

As a branded entertainment agency we take product placement a step further, turning such opportunities into branded experiences. Whether in movies, TV shows, video games or music clips, we work to integrate your product as a natural part of the storyline, highlighting the experience with your product. Branded Entertainment allows identified target groups to come into contact with the selected product. The audience and user are drawn in by the story and will later take part in spreading the word about your product and brand message on their own accord.