12. January 2023

Avatar: The Way of Water – The return of the global theatrical mega-blockbuster

With a record-breaking $1.7 billion box office gross within the first four weeks since its release, Avatar: The Way of Water repeats the success of its predecessor and does not only manage to bring back huge crowds of movie fans of all ages to movie theatres worldwide, but also again delivers an emotional, true cinematic viewing experience in a previously unseen technical quality.

Mercedes-Benz joins this global blockbuster phenomenon with an accompanying co-promotion campaign. Its TVC and related marketing materials are based on the idea of “Earth is our Pandora” and have been heavily advertised on various channels and platforms since November last year.

The campaign features various Mercedes-EQ vehicles, inviting its audience to join the company’s journey to a fully electric future and reminding that every action counts.

Copyright Notice: © 2022 Mercedes-Benz AG. All rights reserved