100 DINGE

Toni loves his espresso machine. Paul loves his cellphone. Toni can’t do without hair pills, Paul can’t do without his holy sneakers. Nevertheless, the two friends and young entrepreneurs get involved in a far-reaching bet: they have to give up everything for 100 days. All their belongings, which they have amassed for years, are deposited in two storage rooms. Every day, they are allowed to bring only one item back into their lives. Now they are sitting there, without furniture, without clothes, naked and freezing. And then they get tangled up in questions they have never asked themselves before: What do we really need? Do we own our things? Or do our things own us?

Entertainment agency LOCAVI handled the integration of a Mercedes-Benz S123 in the comedy and assisted client Mercedes-Benz with its sponsorship of the Germany-wide cinema tour and premiere in Berlin. Watch the movie trailer (in German) here.

Film release: 100 DINGE was released on December 6, 2018 in German cinemas.

Copyright Notice: © 2018 PANTALEON FILMS GMBH / ERFTTAL FILM & FERNSEHPRODUKTION GMBH & CO. KG / WS FILMPRODUKTION / WARNER BROS. ENTERTAINMENT GMBH

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions

INFO

Mercedes-Benz
2018
Film
Deutschland