100 DINGE

Toni loves his espresso machine. Paul loves his cellphone. Toni can’t do without hair pills, Paul can’t do without his holy sneakers. Nevertheless, the two friends and young entrepreneurs get involved in a far-reaching bet: they have to give up everything for 100 days. All their belongings, which they have amassed for years, are deposited in two storage rooms. Every day, they are allowed to bring only one item back into their lives. Now they are sitting there, without furniture, without clothes, naked and freezing. And then they get tangled up in questions they have never asked themselves before: What do we really need? Do we own our things? Or do our things own us?

Entertainment agency LOCAVI handled the integration of a Mercedes-Benz S123 in the comedy and assisted client Mercedes-Benz with its sponsorship of the Germany-wide cinema tour and premiere in Berlin. Watch the movie trailer (in German) here.

Film release: 100 DINGE was released on December 6, 2018 in German cinemas.

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions

INFO

ClientMercedes-Benz

Period2018

MediumFilm

RegionDeutschland

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Product Placement Agency

LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

Branded Entertainment Agency

As a branded entertainment agency we take product placement a step further, turning such opportunities into branded experiences. Whether in movies, TV shows, video games or music clips, we work to integrate your product as a natural part of the storyline, highlighting the experience with your product. Branded Entertainment allows identified target groups to come into contact with the selected product. The audience and user are drawn in by the story and will later take part in spreading the word about your product and brand message on their own accord.