22 Bahnen

Tilda’s (Luna Wedler) days are strictly scheduled: studying, working at the supermarket checkout, swimming, taking care of her little sister Ida (Zoë Baier) – and, on bad days, also looking after her mother (Laura Tonke). The three of them live in the saddest house on Fröhlichstraße, in a small town that Tilda despises. Her friends have long since left, living in Amsterdam or Berlin – only Tilda has stayed. Because someone has to be there for Ida, earn money, carry the responsibility. There are no noteworthy fathers around, and the mother is struggling with alcoholism.

But one day, things begin to shift: Tilda is offered a potential promotion in Berlin, and suddenly a future appears on the horizon – one that promises freedom. And then Viktor (Jannis Niewöhner) shows up – the older brother of Ivan, whom Tilda lost five years ago. Viktor, who – just like her – always swims 22 laps. But just when Tilda starts to believe that things might finally get better, everything at home spirals completely out of control...

As a branded entertainment agency, LOCAVI oversaw the placement of a Mercedes-Benz G-Class in the film. The film was released in German cinemas on September 4, 2025. The trailer for the film can be seen here.

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions

INFO

ClientMercedes-Benz

Period2025

MediumFilm

RegionDeutschland

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Product Placement Agency

LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

Branded Entertainment Agency

As a branded entertainment agency we take product placement a step further, turning such opportunities into branded experiences. Whether in movies, TV shows, video games or music clips, we work to integrate your product as a natural part of the storyline, highlighting the experience with your product. Branded Entertainment allows identified target groups to come into contact with the selected product. The audience and user are drawn in by the story and will later take part in spreading the word about your product and brand message on their own accord.