DJ Snake – Teka

French music producer DJ Snake and Mexican singer Peso Pluma have teamed up for the summer dance track “Teka.” The song premiered at this year's Coachella music festival in California.

As the track plays, the creative music video takes its viewers on an entertaining journey through the various product features of a Mercedes-AMG C-Class, which become the setting for various “micro-parties”, depicting tiny people dancing in the car's interior.

LOCAVI implemented the project on behalf of customer Mercedes-Benz.

Marketing Objectives

Brand and Product Integration

Locavi's Contributions

INFO

ClientMercedes-Benz

Period2024

MediumMusic

RegionInternational

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Product Placement Agency

LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

Branded Entertainment Agency

As a branded entertainment agency we take product placement a step further, turning such opportunities into branded experiences. Whether in movies, TV shows, video games or music clips, we work to integrate your product as a natural part of the storyline, highlighting the experience with your product. Branded Entertainment allows identified target groups to come into contact with the selected product. The audience and user are drawn in by the story and will later take part in spreading the word about your product and brand message on their own accord.