Drake – Sticky

“Sticky” is a single release of Drake’s seventh studio album “Honestly, Nevermind”. On the track, the artist discusses different perspectives of his luxurious lifestyles. He also talks about his deceased pal Virgil Abloh, who is sampled on the song’s outro.

The music video shows Drake jet-setting and partying around the globe, including a sequence with the so-called Project MAYBACH showcar. An impressive all-electric off-road coupe co-created with mastermind Virgil Abloh and unveiled as a tribute to the designer shortly after his death in 2021.

LOCAVI implemented the project on behalf of customer Mercedes-Benz.

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions

INFO

ClientMercedes-Benz

Period2022

MediumMusic

RegionInternational

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Product Placement Agency

LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

Branded Entertainment Agency

As a branded entertainment agency we take product placement a step further, turning such opportunities into branded experiences. Whether in movies, TV shows, video games or music clips, we work to integrate your product as a natural part of the storyline, highlighting the experience with your product. Branded Entertainment allows identified target groups to come into contact with the selected product. The audience and user are drawn in by the story and will later take part in spreading the word about your product and brand message on their own accord.