ESL One Hamburg 2019

The ESL One tournament series returned to Hamburg this October. The tournament in Hamburg also marks the two year anniversary of the Mercedes-Benz and ESL partnership.

The twelve best eSports teams in Dota 2 came together to compete in the German city. Mercedes-Benz was on-site and arranged several activities to engage with the community.

Besides the Mercedes-Benz MVP award ceremony, which is an integral part of every ESL One tournament, the Mercedes-Benz booth was another highlight in the Barclaycard Arena. This time the visitors were able to transform into Dota 2 characters via a light and shadow installation and could compete in different games on several gaming-stations.

Also worth mentioning, the new Mercedes-Benz eSports spot premiered on the ESL One tournament in Hamburg and on several Mercedes-Benz social media channels. LOCAVI was responsible for the project management and the communication between the film production (Hawkins & Cross), the directors (Directors Duo) and Mercedes-Benz.

LOCAVI also supported customer Mercedes-Benz in the organization and project implementation of the eSports event.

Marketing Objectives

PR and Marketing Activities

Locavi's Contributions

INFO

ClientMercedes-Benz

Period2019

MediumEvent

RegionInternational

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