Forza Horizon 5

Forza Horizon 5 is the fifth installment of the popular and award-winning video game series Forza Horizon. The open-world, arcade-style racing game was developed by Playground Games and published by Xbox Game Studios in 2021. Initially available only on Xbox consoles and PC, the title was released for PlayStation consoles for the first time in May 2025. The game has sold over 50 million copies and won “Best Sports/Racing Game” at the 2021 The Game Awards.

The game stands out especially due to its breathtaking game world, set in a colorful and diverse version of Mexico. In addition to realistically rendered vehicles and environments, the game features dynamic weather, changing seasons and a vibrant festival atmosphere that makes the racing spectacle truly unique.

Forza Horizon 5 includes over 20 special vehicles from the Mercedes-Benz and Mercedes-AMG brands. One particular highlight is the Mercedes-AMG ONE. This hypercar is not only the game’s hero car but also prominently featured on the game’s cover. The player’s career begins directly with the AMG ONE in the opening sequence. In spectacular scenes, the vehicle is showcased before the player gets behind the wheel, himself.

With additional iconic vehicles such as the Mercedes-AMG CLK GTR, the Mercedes-AMG G 63 6x6, and the legendary Mercedes-Benz 300 SL Coupé, players experience the Mercedes-Benz and Mercedes-AMG brands in a special immersive way.

On behalf of clients Mercedes-AMG and Mercedes-Benz, LOCAVI GmbH managed the implementation of the hero car.

The Trailer can be seen here.

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions

INFO

ClientMercedes-AMG

Period2025

MediumGames

RegionInternational

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Product Placement Agency

LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

Branded Entertainment Agency

As a branded entertainment agency we take product placement a step further, turning such opportunities into branded experiences. Whether in movies, TV shows, video games or music clips, we work to integrate your product as a natural part of the storyline, highlighting the experience with your product. Branded Entertainment allows identified target groups to come into contact with the selected product. The audience and user are drawn in by the story and will later take part in spreading the word about your product and brand message on their own accord.