Ghostbusters: Frozen Empire

The Spengler family teams up with the original Ghostbusters to save the world in Ghostbusters: Frozen Empire and returns to where it all started – the iconic New York firehouse. Meanwhile, the original Ghostbusters also developed a top-secret research lab to take busting ghosts to the next level. When the discovery of an ancient artifact unleashes an army of ghosts that casts a death chill upon New York city, the new and old Ghostbusters must join forces to protect their home and save the world from a second ice age.

Complementing the Ghostbuster crew is the new team member: a one-of-a-kind engineering Sprinter called ECTO-Z. The ECTO-Z features a special pull-out rack that carries equipment, such as Proton Packs and Ghost Traps, to gear up all Ghostbusters members. The ECTO-Z is the only official engineered Ghostbusters vehicle next to the beloved 1984 ECTO-1.

As branded entertainment agency, LOCAVI was responsible for the placement of the Mercedes-Benz Sprinter as the Ghostbusters crew's team vehicle, as well as the roll-out of tailor-made co-promotional assets on various national and international Mercedes-Benz social media channels.

Film release: The film was released in cinemas and IMAX on March 22, 2024. The film trailer can be seen here.

Copyright Notice: © 2024 Columbia TriStar Marketing Group, Inc.


Marketing Objectives

Brand and Product Integration

Locavi's Contributions