GOAT

From Sony Pictures Animation, the studio behind Spider-Man™: Across the Spider-Verse and the artists that made KPop Demon Hunters, comes GOAT, an original action-comedy set in an all-animal world. The story follows Will, a small goat with big dreams who gets a once-in-a-lifetime shot to join the pros and play roarball – a high-intensity, co-ed, full-contact sport dominated by the fastest, fiercest animals in the world. Will’s new teammates aren’t thrilled about having a little goat on their roster, but Will is determined to revolutionize the sport and prove once and for all that “smalls can ball!”

In GOAT, Mercedes-Benz vehicles are prominently featured throughout. Several of the film’s main characters drive models from the brand, including current CLA and GLC models. In addition, a Sprinter is used as the team bus for the fictional basketball team, the Vineland Thorns. Particularly noteworthy: this marks the first time Mercedes-Benz vehicles have been integrated in animated form in a theatrical film.

LOCAVI, as the branded entertainment agency, managed the digital integration of the Mercedes-Benz models in the film and the accompanying communication measures. This included the concept and production of a TV commercial (link), the creation of press materials, as well as the rollout of additional co-promotion assets across Mercedes-Benz’s national and international social media channels.

Film release: The film was released in cinemas on February 13, 2026. SVOD/Physical Home Entertainment Release will be in May 2026. The film trailer can be seen here.

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions

INFO

ClientMercedes-Benz

Period2026

MediumFilm

RegionInternational

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Product Placement Agency

LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

Branded Entertainment Agency

As a branded entertainment agency we take product placement a step further, turning such opportunities into branded experiences. Whether in movies, TV shows, video games or music clips, we work to integrate your product as a natural part of the storyline, highlighting the experience with your product. Branded Entertainment allows identified target groups to come into contact with the selected product. The audience and user are drawn in by the story and will later take part in spreading the word about your product and brand message on their own accord.