Jurassic World

Steven Spielberg and the dinosaurs are back! 14 years after the third part of the Jurassic Park franchise, the long-awaited sequel Jurassic World hits theaters on June 12, 2015.

Bigger, badder, more spectacular — that’s not only true for the dinos, but also for the new product highlight by Mercedes-Benz, which celebrates its debut in the film: the GLE Coupé. The SUV/Coupé hybrid serves as official car of the Jurassic World operations manager (portrayed by Bryce Dallas Howard). This constitutes a sequel in its own right, drawing on the legendary appearance of the — at that time all-new — M-Class in the franchise’s second installment The Lost World: Jurassic Park from the year 1997.

The various appearances of Mercedes-Benz in one of the most exciting blockbusters of the year were accompanied by a full-blown, global marketing campaign, which LOCAVI helped to plan, coordinate and execute in collaboration with several specialized agencies.

Film release: Jurassic World was released on June 12, 2015 in US cinemas.

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions

INFO

ClientMercedes-Benz

Period2014-2015

MediumFilm

RegionInternational

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Product Placement Agency

LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

Branded Entertainment Agency

As a branded entertainment agency we take product placement a step further, turning such opportunities into branded experiences. Whether in movies, TV shows, video games or music clips, we work to integrate your product as a natural part of the storyline, highlighting the experience with your product. Branded Entertainment allows identified target groups to come into contact with the selected product. The audience and user are drawn in by the story and will later take part in spreading the word about your product and brand message on their own accord.