Need for Speed Unbound

"Need for Speed Unbound" is the 25th installment of the successful and iconic video game series "Need for Speed". The open-world racing game was developed by Criterion Games and released by Electronic Arts on December 2 for PC, PlayStation 5 & Xbox Series S/X.

The game is particularly eye-catching due to its completely new and distinctive graphic style. While the world and the cars are kept in a realistic look, the characters, cutscenes and driving effects are designed in a comic-like cel-shading style.

The car list of "Need for Speed Unbound" features many vehicles from Mercedes-Benz and Mercedes-AMG. A custom Mercedes-Benz 190E prominently features on the cover of the retail and standard digital versions of the game and is also the hero car of the story mode.

The deluxe version of the game also includes two specially designed Mercedes-AMG vehicles (GT Black Series & G63), which are the creation of the cooperation between Mercedes-AMG and the skater brand "Palace".

LOCAVI GmbH managed and coordinated the implementation of the Hero Car as well as the "Palace" vehicles in the game on behalf of the clients Mercedes-Benz and Mercedes-AMG.

Watch the trailer here.

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions

INFO

ClientMercedes-Benz

Period2022

MediumGames

RegionInternational

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Product Placement Agency

LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

Branded Entertainment Agency

As a branded entertainment agency we take product placement a step further, turning such opportunities into branded experiences. Whether in movies, TV shows, video games or music clips, we work to integrate your product as a natural part of the storyline, highlighting the experience with your product. Branded Entertainment allows identified target groups to come into contact with the selected product. The audience and user are drawn in by the story and will later take part in spreading the word about your product and brand message on their own accord.