Need for Speed Unbound

"Need for Speed Unbound" is the 25th installment of the successful and iconic video game series "Need for Speed". The open-world racing game was developed by Criterion Games and released by Electronic Arts on December 2 for PC, PlayStation 5 & Xbox Series S/X.

The game is particularly eye-catching due to its completely new and distinctive graphic style. While the world and the cars are kept in a realistic look, the characters, cutscenes and driving effects are designed in a comic-like cel-shading style.

The car list of "Need for Speed Unbound" features many vehicles from Mercedes-Benz and Mercedes-AMG. A custom Mercedes-Benz 190E prominently features on the cover of the retail and standard digital versions of the game and is also the hero car of the story mode.

The deluxe version of the game also includes two specially designed Mercedes-AMG vehicles (GT Black Series & G63), which are the creation of the cooperation between Mercedes-AMG and the skater brand "Palace".

LOCAVI GmbH managed and coordinated the implementation of the Hero Car as well as the "Palace" vehicles in the game on behalf of the clients Mercedes-Benz and Mercedes-AMG.

Watch the trailer here.

Copyright Notice: © 2023 Electronic Arts Inc.

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions