Alan Walker – On My Way
Norwegian DJ and producer Alan Walker, known worldwide for the mega hit "Faded" from 2015, released his latest song "On My Way". US shooting star Sabrina Carpenter and the Puerto Rican reggaeton singer Farruko are also on board.
The music video release for "On My Way" was parallel to the single release in late March. In the video, the actress is in search of a mysterious stone formation to uncover the existence of an ancient civilization. Only a month after the release, the video has already reached over 80 million views on YouTube.
LOCAVI implemented the project on behalf of customer smart in cooperation with the labels Sony Music and MER.
Copyright Notice: © 2019 MER
Marketing Objectives
- Eye-catching global presentation of the brand within the music industry
- Supporting the brand‘s and product’s strategic positioning
- Visibility of smart EQ models within the context of international music video projects
- Reaching a young and modern target group (w/ distinctive social media usage) on an emotional level
Brand and Product Integration
PR and Marketing Activities
- Social media activation (e.g. posting with exclusive set photos and link to music video)
Locavi's Contributions
- Project acquisition
- Project and treatment analysis
- Selection of vehicle according to the music video’s story
- Integration of vehicle based in collaboration with the film production
- Advising during contract negotiations
- Organization of vehicle logistics
- Advising on implementation of accompanying communication activities
LOCAVI is a member of