Alan Walker – On My Way

Norwegian DJ and producer Alan Walker, known worldwide for the mega hit "Faded" from 2015, released his latest song "On My Way". US shooting star Sabrina Carpenter and the Puerto Rican reggaeton singer Farruko are also on board.

The music video release for "On My Way" was parallel to the single release in late March. In the video, the actress is in search of a mysterious stone formation to uncover the existence of an ancient civilization. Only a month after the release, the video has already reached over 80 million views on YouTube.

LOCAVI implemented the project on behalf of customer smart in cooperation with the labels Sony Music and MER.

Copyright Notice: © 2019 MER

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions