Project CARS 3

“Project CARS 3” is the newest entry in the successful racing games series from developer Slightly Mad Studios and publisher Bandai Namco Entertainment. With a re-designed career mode, a more accessible gameplay approach, brand new but also lots of fan-favorite tracks, the game offers a great overall package for any kind of racing fan.

As with all Project CARS games, players can choose from a broad variety of Mercedes-Benz & Mercedes-AMG vehicles that are being part of the game’s car pool. The Mercedes-AMG GT R actually received the honor to stand out as hero-car on the European cover of Project CARS 3’s retail- and standard digital- editions. In addition, the Mercedes-AMG GT 3 can be seen on the game’s digital deluxe edition cover artwork.

In line with the release of the game, Mercedes-Benz as well as Mercedes-AMG issued various posts on their Instagram-, Twitter- & Facebook-Accounts promoting the game & the Mercedes-AMG cover artwork.

LOCAVI took care and oversaw these activities on behalf of its client Mercedes-Benz.

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions

INFO

ClientMercedes-Benz

Period2020

MediumGames

RegionInternational

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Product Placement Agency

LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

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As a branded entertainment agency we take product placement a step further, turning such opportunities into branded experiences. Whether in movies, TV shows, video games or music clips, we work to integrate your product as a natural part of the storyline, highlighting the experience with your product. Branded Entertainment allows identified target groups to come into contact with the selected product. The audience and user are drawn in by the story and will later take part in spreading the word about your product and brand message on their own accord.