Steig. Nicht. Aus!

On his way to work, Berlin contractor Karl Brendt (Wotan Wilke Möhring) just wants to bring his children to school quickly. But shortly after he starts the car, he receives a call: An unknown person threatens to blow up the car with a bomb hidden under the seat if Karl or the children should try to get out. When his wife Simone (Christiane Paul) suspects him of having kidnapped the children, the police also pick up the persecution of Karl and instate explosives expert Pia Zach (Hannah Herzsprung). A deadly race against time begins: Being at the mercy of the bomb and pursued by the police, Karl desperately tries to save his children and himself.

Branded Entertainment agency LOCAVI handled the integration of a Mercedes-Benz GLE in the action-thriller and assisted client Mercedes-Benz with its sponsorship of the German premiere on 9^th April 2018 in Berlin. Watch the movie trailer (in German) here.

Film release: Steig. Nicht. Aus! was released on April 12, 2018 in German cinemas.

Copyright Notice: Set Stills © Iris Janke, Film Still: © Syrreal Entertainment.

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions

INFO

ClientMercedes-Benz

Period2017-2018

MediumFilm

RegionDeutschland

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Product Placement Agency

LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

Branded Entertainment Agency

As a branded entertainment agency we take product placement a step further, turning such opportunities into branded experiences. Whether in movies, TV shows, video games or music clips, we work to integrate your product as a natural part of the storyline, highlighting the experience with your product. Branded Entertainment allows identified target groups to come into contact with the selected product. The audience and user are drawn in by the story and will later take part in spreading the word about your product and brand message on their own accord.