Steig. Nicht. Aus!

On his way to work, Berlin contractor Karl Brendt (Wotan Wilke Möhring) just wants to bring his children to school quickly. But shortly after he starts the car, he receives a call: An unknown person threatens to blow up the car with a bomb hidden under the seat if Karl or the children should try to get out. When his wife Simone (Christiane Paul) suspects him of having kidnapped the children, the police also pick up the persecution of Karl and instate explosives expert Pia Zach (Hannah Herzsprung). A deadly race against time begins: Being at the mercy of the bomb and pursued by the police, Karl desperately tries to save his children and himself.

Branded Entertainment agency LOCAVI handled the integration of a Mercedes-Benz GLE in the action-thriller and assisted client Mercedes-Benz with its sponsorship of the German premiere on 9th April 2018 in Berlin. Watch the movie trailer (in German) here.

Film release: Steig. Nicht. Aus! was released on April 12, 2018 in German cinemas.

Copyright Notice: Set Stills © Iris Janke, Film Still: © Syrreal Entertainment.

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions