SWEETHEARTS

Single mother Mel (Hannah Herzsprung) wants to create a better life for herself and her daughter through a diamond theft – although she has a sophisticated plan, pretty much everything possible goes wrong with the implementation. So Mel is forced to take haphazard Franny (Karoline Herfurth) as a hostage, who suffers from frequent panic attacks. Mel is is gradually losing her mind because of Franny’s annoying quirks, which is of course unfavorable since the two are followed by the tough SEK leader Ingrid von Kaiten (Anneke Kim Sarnau). When Mel takes the attractive policeman Harry (Frederick Lau) as an additional hostage, the chaos is perfect, because Franny immediately has a crush on him. Meanwhile, a friendship is slowly developing between the unequal women...

Entertainment agency LOCAVI handled the integration of a Mercedes-Benz GLC in the buddy-action-comedy. Watch the movie trailer (in German) here.

Film release: SWEETHEARTS was released on February 14, 2019 in German cinemas.

Copyright Notice: © Warner Bros. / Rainer Bajo

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions

INFO

ClientMercedes-Benz

Period2019

MediumFilm

RegionDeutschland

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Product Placement Agency

LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

Branded Entertainment Agency

As a branded entertainment agency we take product placement a step further, turning such opportunities into branded experiences. Whether in movies, TV shows, video games or music clips, we work to integrate your product as a natural part of the storyline, highlighting the experience with your product. Branded Entertainment allows identified target groups to come into contact with the selected product. The audience and user are drawn in by the story and will later take part in spreading the word about your product and brand message on their own accord.