The Crew 2

Highways, dense forests, rocky tracks – in video game The Crew 2, players experience all kinds of adventures both on and off-road. The Mercedes-Benz X-Class – the world’s first pickup from a premium manufacturer – is part of the virtual Open World adventure of The Crew 2, which was released worldwide on 29 June 2018 for PlayStation 4, Xbox One and PC. The X-Class plays the lead in a tailored mission of the "Rally Raid" discipline, which takes place off-road.

Furthermore, the X-Class mission was already part of the Closed Beta version of the game from May 31 to June 4, which gave a pool of selected players the chance to experience the game before its official release. Mercedes-Benz Vans made available 5000 codes exclusively for this purpose, which were grabbed away in no time.

Watch the game’s trailer with the X-Class here.

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions

INFO

ClientMercedes-Benz Vans

Period2017/2018

MediumGames

RegionInternational

We look forward to meeting you.

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Product Placement Agency

LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

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As a branded entertainment agency we take product placement a step further, turning such opportunities into branded experiences. Whether in movies, TV shows, video games or music clips, we work to integrate your product as a natural part of the storyline, highlighting the experience with your product. Branded Entertainment allows identified target groups to come into contact with the selected product. The audience and user are drawn in by the story and will later take part in spreading the word about your product and brand message on their own accord.