The Devil Wears Prada 2

Almost twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel – Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in the eagerly awaited sequel to The Devil Wears Prada, the 2006 phenomenon that defined a generation.

In the The Devil Wers Prada 2 a suddenly unemployed Andy Sachs is now forced to re-enter Miranda Priestly’s orbit. As print media and the legendary Runway magazine navigate severe industry declines and PR crises, the two women are forced to rely on each other, clashing and collaborating alongside former assistant Emily.

Mercedes-Benz vehicles are prominently featured throughout the film. A silver Mercedes-Maybach S-Class serves as Miranda Priestley’s perfect vehicle of choice to chauffeur her, Nigel and Andy through New York streets and further New England locations in style, while in Milan (Italy) she relies on a Mercedes-Benz S-Class for elegant transport. In addition, a black Mercedes-Maybach and Mercedes-Benz SUVs can be seen with various supporting characters.

LOCAVI, as Mercedes-Benz’ branded entertainment agency, managed the integration of all the brand’s vehicles in the film and worked on accompanying communication measures. This included consultancy for the concept and production of a TVC (link) as well as creation of marketing materials like e.g. an exclusive Behind-The-Scenes Clip and further co-promotion assets for use on the brand’s global social channels.

Film release: The film was released in cinemas on May 1st, 2026. Availability on SVOD/physical home entertainment release is expected for summer this year. The film trailer can be seen here.

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