Wunderschöner

WUNDERSCHÖNER is the sequel of the episodically told dramatic comedy Wunderschön by director Karoline Herfurth, and follows many of the beloved characters from the first film on their continued journey of self-discovery. At the heart of the story are five women who no longer want to define their lives and self-worth by being desirable. Sexy at all costs – no matter if you're thin, fat, what skin color you have, young or old – we can all be sexy in our own diverse ways. Almost every woman grows up with the pressure to constantly work on herself in order to remain desirable. Why? What if we stopped forcing ourselves into a sexy pose with all our might? What if we no longer had to fight for the right to be sexy – but to truly be free? What if we no longer spent all our time and energy trying to be heard – but the world simply started to listen?

Branded Entertainment agency LOCAVI handled the integration of the Mercedes-Benz EQS SUV as the vehicle driven by Nadine Hansen, one of the five main characters portrayed by Anneke Kim Sarnau. The film premiered in German cinemas on February 13, 2025. The trailer can be seen here.

Marketing Objectives

Brand and Product Integration

Locavi's Contributions

INFO

ClientMercedes-Benz

Period2025

MediumFilm

RegionDeutschland

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LOCAVI is a member of
LEDAVI NETWORK

Product Placement Agency

LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

Branded Entertainment Agency

As a branded entertainment agency we take product placement a step further, turning such opportunities into branded experiences. Whether in movies, TV shows, video games or music clips, we work to integrate your product as a natural part of the storyline, highlighting the experience with your product. Branded Entertainment allows identified target groups to come into contact with the selected product. The audience and user are drawn in by the story and will later take part in spreading the word about your product and brand message on their own accord.