Alan Walker Cooperation

The successful product placement of the smart EQ fortwo in Alan Walker´s music video of his hit single “On My Way”, released in March 2019, to date with nearly 300 million views on YouTube, was the basis for a long-term collaboration between smart and the Norwegian star DJ in the second half of 2019.

The transformation of smart to a fully electric car brand was celebrated together with a bunch of special branded entertainment activities.

Vlogs, meet & greets with fans, a branded and curated playlist and, as a highlight, a corporate live gig of Alan Walker at the Frankfurt Motor Show formed the core elements of the cooperation.

Get a few impressions below:

Coop Kick Off Zurich
Road to Lollapalooza Berlin
Alan Walker @ Franfurt Motor Show invited by smart
Corporate Live Gig Recap @ Frankfurt Festhalle
smart mobile disco Stunt in Oslo supporting Alan Walker’s „Aviation Tour“

LOCAVI implemented the project on behalf of customer smart in cooperation with the labels Sony Music (Brand Partnership Department) and MER.

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions

INFO

Clientsmart

Period2019

MediumMusic

RegionInternational

We look forward to meeting you.

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Product Placement Agency

LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

Branded Entertainment Agency

As a branded entertainment agency we take product placement a step further, turning such opportunities into branded experiences. Whether in movies, TV shows, video games or music clips, we work to integrate your product as a natural part of the storyline, highlighting the experience with your product. Branded Entertainment allows identified target groups to come into contact with the selected product. The audience and user are drawn in by the story and will later take part in spreading the word about your product and brand message on their own accord.