ESL One Birmingham 2020

As part of ESL One Birmingham 2020, Mercedes-Benz presented its new eSports video clip in the broadcast of the tournament, which was held exclusively online due to the COVID 19 pandemic. Fans of the game Dota 2 could look forward to a continuation of the teaser spot of ESL One Hamburg 2019.

The new eSports spot from Mercedes-Benz is entitled “New Decade. New Heroes.” and tells the unconventional story of a new generation of heroes. The protagonists are apparently pursued by their own shadows – but eSports fans recognize the characters from their favorite game. Character and talent of the heroes are revealed by the headlights of the Mercedes-Benz EQC.

Fans and an expert jury also voted for the Mercedes-Benz Most Valuable Player (MVP) from four regional leagues and a total of 36 participating teams. As a sign of appreciation, the MVP Contenders from the different regions will receive individual artworks that pick up the theme of the new video clip: A well-known Dota 2 artist will draw the players with their most chosen characters from the game as their shadows.

LOCAVI was responsible for the project management and communication between the film production (Hawkins & Cross), directors (Directors Duo) and Mercedes-Benz. LOCAVI also supported customer Mercedes-Benz in in the organization and project implementation of the eSports tournament.


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