ESL One Birmingham 2020

As part of ESL One Birmingham 2020, Mercedes-Benz presented its new eSports video clip in the broadcast of the tournament, which was held exclusively online due to the COVID 19 pandemic. Fans of the game Dota 2 could look forward to a continuation of the teaser spot of ESL One Hamburg 2019.

The new eSports spot from Mercedes-Benz is entitled “New Decade. New Heroes.” and tells the unconventional story of a new generation of heroes. The protagonists are apparently pursued by their own shadows – but eSports fans recognize the characters from their favorite game. Character and talent of the heroes are revealed by the headlights of the Mercedes-Benz EQC.

Fans and an expert jury also voted for the Mercedes-Benz Most Valuable Player (MVP) from four regional leagues and a total of 36 participating teams. As a sign of appreciation, the MVP Contenders from the different regions will receive individual artworks that pick up the theme of the new video clip: A well-known Dota 2 artist will draw the players with their most chosen characters from the game as their shadows.

LOCAVI was responsible for the project management and communication between the film production (Hawkins & Cross), directors (Directors Duo) and Mercedes-Benz. LOCAVI also supported customer Mercedes-Benz in in the organization and project implementation of the eSports tournament.

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INFO

ClientMercedes-Benz

Period2020

MediumEvent

RegionInternational

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LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

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