ESL ONE KATOWICE

One and a half years after the start of its cooperation with the Electronic Sports League (ESL) in Hamburg, MercedesBenz also had a games-related presence in Katowice this year.

Twelve of the world's best eSports teams in Dota 2 came together to compete in Katowice, Poland. Mercedes‑Benz supported the tournament in the Spodek Arena with three special versions of the G-Class. With a livery in the colour representing the attributes of strength, agility and intelligence, each vehicle embodied the essential characteristics of the 116 heroes in the game Dota 2.

Another highlight of the on-site activation was the Carrera track at the Mercedes-Benz booth. Visitors were able to drive Mercedes-Benz Carrera cars through a simulated landscape on the Dota 2 map which echoed the typical division into three routes and the colour backdrop of the game scenarios.

LOCAVI supported customer Mercedes-Benz in the organization and project implementation of the eSports event.

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Mercedes-Benz
2019
Event
International