Fueled by his restored faith in humanity and inspired by Superman’s selfless act, Bruce Wayne enlists the help of his newfound ally, Diana Prince, to face an even greater enemy who is threatening the planet. Batman and Wonder Woman work quickly to find and recruit a team of metahumans to stand against this newly awakened threat. But despite the formation of this unprecedented league of heroes, Batman, Wonder Woman, Aquaman, Cyborg and The Flash, it may already be too late to save the planet from Steppenwolf and his parademons.

The impressive appearances of Mercedes-Benz in one of the most exciting blockbusters of the year were accompanied by a full-blown, global marketing campaign with a strong digital focus. An exclusive digital JUSTICE LEAGUE comic series created by DCComics and prominent car displays on Times Square as well as on the star-studded red carpet at the premiere and press events rounded off the campaign.

LOCAVI was in charge to plan, coordinate and execute the placement and co-promotional campaign in collaboration with several specialized agencies.

Film release: The movie was released in selected global theatres and IMAX on November 17: http://www.justiceleaguethemovie.com/.

Copyright Notice: Daimler AG | TM & © 2017 Warner Bros. Entertainment Inc. All rights reserved.

Marketing Objectives

Brand and Product Integration

PR and Marketing Activities

Locavi's Contributions