Worlds 2020

The tenth edition of the 2020 League of Legends Esports World Championship, or 2020 Worlds for short, will take place in Shanghai from 25 September to 31 October. The first major global sports event in China since the coronavirus pandemic marks not only the tenth anniversary of the Worlds, but also the beginning of the global partnership between Riot Games and Mercedes-Benz. The Stuttgart-based luxury brand is now the exclusive automotive partner of all global League of Legends Esports events of Riot Games: the Mid-Season Invitational, Worlds, and the All-Star Event.

Mercedes-Benz begins the partnership with the motto "Icons of a new generation" and in doing so looks back on ten years of League of Legends Esports World Championship. Mercedes-Benz underlines the notion of community first at the start of Worlds and during the event issues Mercedes-Benz-branded Hextech Chests – virtual surprise boxes with coveted in-game items. In addition, the TV spot that impressively fuses the world of LoL Esports with the real world celebrated its world premiere at the media event on 21 September.

Furthermore, Mercedes-Benz will from now on present the trophy ceremonies at all three global events and amongst other activities bring a new broadcast segment in the most important global event streams to the homes of fans.

LOCAVI is responsible for the project management and communication between the entertainment partner Riot Games, other agencies and Mercedes-Benz. LOCAVI also supported customer Mercedes-Benz in in the organization and project implementation of the esports event.


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