Worlds 2020

The tenth edition of the 2020 League of Legends Esports World Championship, or 2020 Worlds for short, will take place in Shanghai from 25 September to 31 October. The first major global sports event in China since the coronavirus pandemic marks not only the tenth anniversary of the Worlds, but also the beginning of the global partnership between Riot Games and Mercedes-Benz. The Stuttgart-based luxury brand is now the exclusive automotive partner of all global League of Legends Esports events of Riot Games: the Mid-Season Invitational, Worlds, and the All-Star Event.

Mercedes-Benz begins the partnership with the motto "Icons of a new generation" and in doing so looks back on ten years of League of Legends Esports World Championship. Mercedes-Benz underlines the notion of community first at the start of Worlds and during the event issues Mercedes-Benz-branded Hextech Chests – virtual surprise boxes with coveted in-game items. In addition, the TV spot that impressively fuses the world of LoL Esports with the real world celebrated its world premiere at the media event on 21 September.

Furthermore, Mercedes-Benz will from now on present the trophy ceremonies at all three global events and amongst other activities bring a new broadcast segment in the most important global event streams to the homes of fans.

LOCAVI is responsible for the project management and communication between the entertainment partner Riot Games, other agencies and Mercedes-Benz. LOCAVI also supported customer Mercedes-Benz in in the organization and project implementation of the esports event.

Marketing Objectives

PR and Marketing Activities

Locavi's Contributions

INFO

ClientMercedes-Benz

Period2020

MediumEvent

RegionInternational

We look forward to meeting you.

address Urbanstr. 53 - 70182 Stuttgart phone +49 (0) 170 8184552 email

LOCAVI is a member of
LEDAVI NETWORK

Product Placement Agency

LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

Branded Entertainment Agency

As a branded entertainment agency we take product placement a step further, turning such opportunities into branded experiences. Whether in movies, TV shows, video games or music clips, we work to integrate your product as a natural part of the storyline, highlighting the experience with your product. Branded Entertainment allows identified target groups to come into contact with the selected product. The audience and user are drawn in by the story and will later take part in spreading the word about your product and brand message on their own accord.