Nina Chuba - Malediven
With “Malediven”, the lead single from her album “Ich lieb mich, ich lieb mich nicht” (released on September 19, 2025), singer and songwriter Nina Chuba invites viewers into a dreamlike world between myth and reality.
In the music video, the artist appears as a mysterious ocean creature, as unique and rare as a blue lobster.
The Mercedes‑Benz EQB plays a central role in the story. More than just a vehicle, it becomes a portal between dimensions, marking the beginning of a journey through reality and illusion.
LOCAVI implemented the project on behalf of customer Mercedes-Benz.
Copyright Notice: © 2025 Jakob Marwein
Marketing Objectives
- Eye-catching presentation of the brand Mercedes-Benz within the music industry
- Reaching a young and modern target group (w/ distinctive social media usage) on an emotional level
- Visibility of Mercedes-Benz models with EQ technology within the context of music video projects
Brand and Product Integration
PR and Marketing Activities
- Social media activation of the product placement via artist’s channels
Locavi's Contributions
- Project and treatment analysis
- Integration of vehicles in collaboration with music label/management/production
- Advising during contract negotiations
- Advising on accompanying communication activities
- Supporting with vehicle logistics
- Monitoring and reporting