RIN – FYM
With „FYM“ the German rapper RIN – Apple Music’s Artist of the Year 2021 (Germany) – has dropped the last single of his new album „Kleinstadt“.
The artist once again gives an impression of his versatility with this project. Not only the beat suddenly changes in the middle of the song, but also does the scenery in the music video. It starts with a champagne party in an Asian restaurant, while in the second part RIN shows up with the Mercedes-Benz VGT at a video shoot in an industrial hall.
LOCAVI implemented the project on behalf of customer Mercedes-Benz.
Copyright Notice: © 2021 Division Recordings GmbH / Fotos: @matthiasleton, @dominikleingartner
Marketing Objectives
- Eye-catching presentation of the brand within the music industry
- Reaching a young and modern target group (w/ distinctive social media usage) on an emotional level
- Featuring iconic concept cars to support the brand‘s strategic positioning
- Cooperation with innovative and progressive artists of the music scene
Brand and Product Integration
- Mercedes-Benz AMG Vision Gran Turismo
PR and Marketing Activities
- Social media activation of the product placement via artist’s channels
Locavi's Contributions
- Project management
- Project and treatment analysis
- Integration of vehicles in collaboration with music label/management/production
- Advising during contract negotiations
- Advising on implementation of accompanying communication activities
- Supporting wth vehicle logistics
LOCAVI is a member of