The Flash

Barry Allen a.k.a. The Flash (Ezra Miller) has just prevented another disaster together with Batman (Ben Affleck) and Wonder Woman (Gal Gadot), but the lightning-fast superhero is still unhappy since his father (Ron Livingston) is innocently behind bars for allegedly killing Barry's mother (Maribel Verdú) many years ago.

Barry develops a plan to run fast enough to travel backwards through time to save his mother, who was murdered many years ago. Barry successfully saves his mother, but when he tries to return to the present, he finds that the world has changed. He discovers that he has created a timeline where superheroes are almost non-existent. When the Kryptonian General Zod arrives on Earth to colonize the planet, Barry needs the help of a much older and retired Batman to save the planet from destruction.

Branded Entertainment agency LOCAVI handled the integration of the Mercedes-Maybach Vision 6 as the civilian vehicle of Bruce Wayne aka Batman. The film trailer can be seen here.

Home entertainment release: The Flash is available on physical media, including DVD, Blu-ray, and 4K UHD, in retail stores since September 14, 2023. Additionally, it can be purchased as a digital download on platforms like Amazon Prime, Apple iTunes, and other VOD providers. Rental options are also available.

Marketing Objectives

Brand and Product Integration

Locavi's Contributions

INFO

ClientMercedes-Benz

Period2023

MediumFilm

RegionInternational

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Product Placement Agency

LOCAVI is a product placement agency that works to connect film, TV and games producers with consumer goods manufacturers. The goal of marketing via product placement is to situate products in movies, TV shows or games in such a way that they are not perceived as marketing. To that end we develop ideas and strategies that help to guarantee the best product placements possible across a variety of formats.

Branded Entertainment Agency

As a branded entertainment agency we take product placement a step further, turning such opportunities into branded experiences. Whether in movies, TV shows, video games or music clips, we work to integrate your product as a natural part of the storyline, highlighting the experience with your product. Branded Entertainment allows identified target groups to come into contact with the selected product. The audience and user are drawn in by the story and will later take part in spreading the word about your product and brand message on their own accord.